Knitlab: XY
Actors
Henry Pedro-Wright , Tigerlily Taylor
About
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Story
Zoë Jordan launches KNITLAB:XY, a men's and unisex collection of the British brand's signature knitwear. The 12 piece capsule launches with a campaign featuring new talent and couple Tigerlily Taylor and Henry Pedro-Wright. Tigerlily is the model daughter of Queen drummer Roger Taylor and 80s model Deborah Leng while Henry has modeled for Tommy Hilfiger, Marni and A.P.C. The campaign was photographed by Lily Bertrand-Webb, a regular collaborator and an original KNITLAB ambassador for the brand. Following the success of Zoë Jordan's seasonless KNITLAB collection of womenswear knits which launched in June 2015 and focuses on directional cashmere-blend knits, Jordan noticed a similar gap in the contemporary men's market alongside pressure from customers to move into menswear. KNITLAB: XY was born. But what started as a men's line launch has organically morphed into a unisex one as early interest in the collection during production came from women as well as men. 'We trialed the product ...